Digital + 3D.
AR / VR / MR / XR.

branding digital strategy augmented reality in retail app

Retail Innovation Augmented Reality App


Retail Augmented Reality Experiences during the FIFA World Cup 2018

OPTUS briefed me to produce a series of Retail AR/VR experiences throughout the recent FIFA World Cup. The experiences featured daily video highlights, product animations and features plus other fun experiences that were activated via the retail signage in store to engage OPTUS retail customers.

Partnering with OPTUS we set about producing the various immersive experiences, published the OPTUS Retail AR app then provided training to internal staff so that they could perform the daily FIFA World Cup video updates which were uploaded directly into the AR publishing platform. The overall campaign was a huge success with all analytics showcasing interactions, popular content and experiences provided.